ASA Holidays

About

Air Sino-Euro Associates Travel’s strength lies in its rich and extensive travel experience accumulated for more than 100 years. Many of its team members have been in the trade for over a decade, with its key management boasting of more than a quarter century of experience in worldwide travel. Like good old wine in a new bottle, it is a new-age agent in a brand new packaging yet full-bodied with good favour cultivated over the years.

More affectionately known as ASA Holidays, the home-grown travel agency is a holiday hypermart that offers extensive outbound travel services to destinations worldwide and caters to everyone in the family regardless of age, profile and demographics.

Be it a customised holiday for that savvy and largely-independent backpacker or a thoughtfully-planned group tour for a value and memorable holiday, there’s something for everyone at ASA Holidays. The agency also prides itself as being able to weave in more individuality and flexibility in the itineraries, as well as maintain variety in the type of experiences offered for more well-travelled customers.

In addition, the experienced travel professionals at ASA Holidays can provide timely, accurate information and dedicated help in corporate travel. Whether a small and medium-sized enterprise or a multinational company, one can count on the agency to tailor a rewarding, enriching and unforgettable holiday.

Our Mission: To be an efficient and customer-centric company, achieving the highest satisfaction for our customers, people and shareholders. We aim to provide a premium range of quality travel products at the most competitive pricing, and through outstanding, personalized services. To continually innovate in our product offerings, yet maintaining the flexibility to adapt to evolving market trends.

Our Vision: To be recognized as a World Class Travel Agency and the preferred choice for holiday and travel needs, distinguished by innovativeness and dedication to our customers, people and shareholders.

Our Values: We strive to achieve excellence and deliver results in a professional and responsible way through MERIIT. These corporate values are the foundation of our culture and guide our day-to-day interaction with each other.

(M)eritocracy – We recognise and reward based on contributions and achievements.

(E)xcellence – We are passionate about delivering results, and are committed to continually improve and succeed in everything we do.

(R)espect for People – We believe that people are our most valuable assets, and we value the unique contributions of every person.

(I)ntegrity – We apply the highest ethical, moral and professional standards in our conduct, both as individuals and as an organisation.

(I)nnovation – We constantly look for ways to do things better by providing an environment where we can learn from our failures as well as our successes.

(T)eamwork – We are a community with diverse strengths working together to achieve a common goal.

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